Working At The Edge

Make School Different: Digital leadership & Transformation

Looking for something?

  • Blog
  • Randy Ziegenfuss, Ed.D.
  • Podcasts
    • TLTalkRadio
    • Shift Your Paradigm
  • Presentations
  • Recognition
  • #FETC 2020

Digital Transformation: 2 Proven Strategies for Uncovering the Why

By Randy Ziegenfuss

why3-2Enter “k12 digital transformation why” into Google and what you’ll see is a fair number of school districts undertaking digital learning initiatives driven by putting devices in the hands of all students – 1:1 and BYOD. And this is what seems to be the focus…the device, confirming what I see in many schools and school districts….focus on the low-hanging fruit of devices with little to no evidence of deeper work around WHY our schools must be transformed.

How can we as leaders approach this WHY conversation? How can we quickly bring stakeholders (whether parents, students, teachers, other administrators, school board, community or business leaders) to that point of making an emotional “ah-hah” connection to a need for change – the WHY?

I’ve  used two effective strategies that don’t take a lot of time and allow stakeholders to make a personal connection to this need for transformation.

1. The first strategy comes from Larry Rosenstock, CEO of High Tech High. He calls it the most memorable learning experience exercise. I’ve used this with success in a keynote at the Keystone Technology Innovators Summit this past summer. Here is the process:

  • Write down your two most memorable learning experiences from school.
  • In a small group, share and synthesize the experiences to come up with the key characteristics that define an important, significant learning experience.
  • Share out in the whole group. (Common themes will likely include a project, involved community, fear of failure, recognition of success, a mentor, public display of work, etc.)
  • Once your stakeholders have generated a list, ask the questions: How does this comport with the way you teach? With the way your children learn? With what you see in our classrooms?

Your audience will quickly see the disconnect between what is memorable for learners and what the majority of learning looks like in our classrooms. Stakeholders will then be able to article a strong WHY for digital transformation based on reasons that go deeper than technology devices.

2. The second strategy comes from Ron Ritcchart and ideas outlined in his book Creating Cultures of Thinking: The 8 Forces We Must Master to Truly Transform Our Schools. The process is similar  to the one above because it focuses on the participants answering a question from a personal perspective. I’ve used this strategy successfully with a group of parents. Again, it allows participants to quickly arrive at their own understanding of the need for change in schools – that WHY.

  • Using the chalk talk thinking routine, ask participants to record their thoughts on large chart paper to the question: What do you want your children (all children) to be like as adults? You might prompt with additional questions: What ideas come to mind when you consider this question? What connections can you make to others’ responses? What questions arise as you think about the question and consider the responses of others?
  • Share out in the whole group. (Common themes will likely include curious, engaged, able to persevere, able to learn anything they want, thinkers able to communicate, collaborate, innovate and problem-solve.)
  • Finally, ask the questions: How are our schools doing in producing this vision of learners? How is the current story adequately promoting the outcomes we value? How can we fill in the gaps?

Make some deep thinking time to process these strategies yourself and see how effective they might be with your group of stakeholders. Choose one, or maybe even develop a synthesis of the two. Spending time with the strategies will provide you with a valuable experience before sharing them with a larger group.

Once your group of stakeholders understands the WHY behind transformation, then you can move on to the even deeper questions: How do we dream and articulate a new vision? What if… And of course, technology will be a part of that conversation, but it needs to wait until the WHY has been addressed.

How have you successfully navigated the WHY of digital transformation with your stakeholders?

In a future post, we’ll share some ways to approach the dreaming and articulation of a new vision for teaching and learning and think about how technology plays a critical role.

Connect with Randy on Twitter and on the TLTalkRadio podcast!

  • Author
  • Recent Posts
Randy Ziegenfuss
Follow me
Randy Ziegenfuss
I've retired from public education after 34 years, most recently as Superintendent. In addition to blogging at WorkingAtTheEdge.org, I co-host two podcasts at TLTalkRadio.org and ShiftYourParadigm.org. Learn more at https://workingattheedge.org/about/.
Randy Ziegenfuss
Follow me
Latest posts by Randy Ziegenfuss (see all)
  • A silver lining - January 22, 2022
  • Is our use of tech working against us? 🤔 - September 8, 2021
  • What’s NOT going to change in the next 10 years? 🤔 - September 7, 2021

Filed Under: Leadership

Trackbacks

  1. Leadership: An Often Missing Piece in Systemic Transformation - Working At The Edge says:
    January 24, 2016 at 8:47 pm

    […] 7 behaviors operate best when everyone understands the WHY of change. I’ve recently written a blog post on how leaders might approach this conversation. Without the WHY, teachers will not fully […]

Get updates and a FREE ebook!

Get new content delivered to your inbox and the ebook 3 Key Principles of Digital Transformation. The ebook contains valuable information from my experience leading a digital transformation and working with a variety of stakeholders over the past decade.

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter

About Working At The Edge:

My name is Randy Ziegenfuss, and I'm a retired public school superintendent and a life-long educator with over 34 years experience developing a passion for teaching, learning, leadership and technology. <read more...>

I first came across the phrase working at the edge while learning about the work of Marzano, et al. School Leadership That Works: From Research to Results. In this work, the researchers define 21 responsibilities of the school leader, one being change agent. A change agent is defined as one who is, "...willing to challenge school practices that have been in place for a long time and promoting the value of working at the edge of one's competence."

Randy Ziegenfuss, Ed.D.

Download your FREE ebook!

Screen Shot 2016-01-02 at 8.30.12 AM

Archives

Categories

Copyright © 2025 · Rand Ziegenfuss, Ed.D.

Press f for fullscreen.