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3 Key Components of Digital Transformation – Pt. 1: Lead it

By Randy Ziegenfuss

leadership3This coming week I’ll have the opportunity to share the story of our digital transformation in the Salisbury Township School District with an audience of school leaders just beginning their journey. While our work has been documented in detail on TL2020.org (and previously TL2014.org) and in our published iBook, I want to prepare a simple message for the audience – one that broadly describes the phases of our journey and inspires the listeners to action.

The simple message of our digital transformation is this: Lead it. Support it. Evaluate it. I will share thoughts and details about each component in a series of three blog posts. In this first post, I’ll focus on Lead it. (While I’m presenting the phases in a linear manner, think of them as cyclical. You’re never really finished!)

Lead it.

The deeper I get into the work of digital transformation (and it’s been almost a decade), the more I see evidence of the importance and value of effective leadership. Digital transformations cannot be successful without leadership on multiple levels – district, school board, building, teacher and student.

District Leadership

If you don’t have district leaders – Superintendent, Assistant Superintendent, Director of Curriculum, Director of Technology – who understand the power and potential of digital learning, transformation will be limited to isolated classrooms.

In 2006, our schools had very limited access to technology, and both teaching and learning were rooted in 20th century models. Since then, our vision for teaching and learning and the goals of our digital transformation have largely been driven and coordinated by district level leadership. Today, we have increased access to technology (1:1, grades K-12) and increased use of progressive teaching and learning models. For a glimpse into student learning, instructional design and curriculum design, check out our iBook.

School Board Leadership

Be prepared to invest the time and energy into sharing your vision and goals, and educating the school board around the need for change. They are the gatekeepers of human and financial resources.

Our board meets as a committee of the whole for Curriculum & Technology Committee meetings once a month. Early on, we frequently engaged our board members in conversations about the need to change the way we teach and learn. We reinforced this need through presentations from teachers and students who were embracing the change process. Over many years, board members developed a rich understanding of the vision and need for change. When it came time to provide the human and financial resources, the decision was not a difficult one since the board had witnessed the benefits and understood the need. Today, we continue to have Curriculum & Technology Committee meetings in our school buildings with students and teachers regularly and publicly sharing their work. As our digital transformation develops, the board continues to play an important role, endorsing the vision and providing the resources to support its implementation.

Building Leadership

Principals can make or break the transformation through the manner in which they establish expectations and create opportunities for conversations focused on improving practices in teaching and learning with digital tools.

In line with our digital transformation goals, building principals recently used a data protocol to analyze data from our walkthrough protocol. Building principals then took the data protocol and initial data analysis back to their school leadership teams for further discussion and action planning. Through building leadership, the incremental, day-to-day work of transforming our classrooms is being monitored and adjusted through regular conversation about practice.

Teacher Leadership

Pioneering innovators and those who are naturally intrinsically motivated to tinker and experiment with new ideas, tools and pedagogy will provide valuable inertia as you implement and refine your vision for teaching and learning.

This year we have created the Innovate Salisbury team. Consisting of 15 teachers who have either demonstrated innovative practices in their classroom or an inclination to try something different, the Innovate Salisbury team is working to identify “uncommon dots” in education that could potentially become part of our vision for teaching and learning in 2020. Through the leadership and voice of this group of teachers, we will be reimagining the classrooms for tomorrow.

Student Leadership

Even though students are our “customers” and have valuable insights into how they best learn both inside and outside of school, we too often leave their voices out of our digital transformation efforts.

As we focus on redefining teaching and learning this year, we are actively engaging the voice of our students. Lynn Fuini-Hetten, our Assistant Superintendent, along with our building principals and I have been meeting regularly with students. For our first meeting this year, we asked students to describe how they learn best, inside and outside of school, and how they collaborate. For our future meetings with students, we will work on a STEM-oriented Lego design challenge and engage students in conversation around what the future of learning looks like to them.

For me, there are two important takeaways on the topic of leadership and digital transformation:

  • Take leadership out of a digital transformation and you miss the foundation on which everything else is built.
  • The traditional notion of leadership – people with titles – is no longer valid. For digital transformations to be successful, leadership must be developed and distributed at all levels of the system – district, school board, building, teacher and student.

What role has leadership played in your digital transformation? Which area is a strength? Which area needs more development? Are there areas of leadership you would add to this list?

Connect with Randy on Twitter and on the TLTalkRadio podcast!

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Randy Ziegenfuss
I've retired from public education after 34 years, most recently as Superintendent. In addition to blogging at WorkingAtTheEdge.org, I co-host two podcasts at TLTalkRadio.org and ShiftYourParadigm.org. Learn more at https://workingattheedge.org/about/.
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Comments

  1. Mike Kelly (@PrincipalMKelly) says

    November 10, 2015 at 11:05 am

    Very informative post. Great vision and process explained in a very concise manner. I liked the breakdown of responsibility for implementation, including the chart resource. It seems it would be good to monitor that on an ongoing basis for accountability. I also enjoyed looking through your webpage and resources.The planning, implementation and monitoring are exemplary. I particularly like the data and walkthrough protocols for use in evaluation.

    • Randy Ziegenfuss says

      November 10, 2015 at 10:17 pm

      Thanks for reading, Mike. I appreciate the feedback and am glad you find some of the content on the TL2020.org site valuable. If there is anything I can ever help with, please feel free to connect.

Trackbacks

  1. 3 Key Components of Digital Transformation – Pt. 2: Support it | Working at the edge says:
    November 15, 2015 at 3:32 pm

    […] ← 3 Key Components of Digital Transformation – Pt. 1: Lead it Nov 15 2015 […]

  2. 3 Key Components of Digital Transformation – Pt. 3: Evaluate it | Working at the edge says:
    November 22, 2015 at 9:53 pm

    […] weeks ago, we started to explore the key components behind a successful digital transformation. In Pt. 1, we focused on the foundation of every digital transformation – Lead it. Last week in Pt. 2 we […]

  3. Confluence: Zuara Intern says:
    November 8, 2016 at 1:09 pm

    3 Key Components of Digital Transformation – Pt. 1: Lead it – Working At The Edge

    Verknüpfung workingattheedge.org/2015/11/… http://

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About Working At The Edge:

My name is Randy Ziegenfuss, and I'm a retired public school superintendent and a life-long educator with over 34 years experience developing a passion for teaching, learning, leadership and technology. <read more...>

I first came across the phrase working at the edge while learning about the work of Marzano, et al. School Leadership That Works: From Research to Results. In this work, the researchers define 21 responsibilities of the school leader, one being change agent. A change agent is defined as one who is, "...willing to challenge school practices that have been in place for a long time and promoting the value of working at the edge of one's competence."

Randy Ziegenfuss, Ed.D.

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