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Creativity, Inc.

By Randy Ziegenfuss

creativityincI’ve just finished reading Creativity, Inc. by Ed Catmull, President of Pixar Animation and Disney Animation. This book is chock full of thought-provoking ideas for educational leaders at all levels interested in leading their organization toward increased creativity and innovation. This book was so good that I plan to give it a closer read over the course of the summer. I suspect there are ideas here to improve my own practice. I just need to make more sense of them and determine thoughtful applications to my current leadership context.

School leaders may find the final section, Starting Points, of particular interest. In this section, the author distills the leadership principles peppered with stories throughout the book into a bulleted list. These ideas provide fuel for those interested in inquiring into their own practice – uncovering what’s working and what can be improved. Several principles that caught my attention:

  • Give a good idea to a mediocre team, and they will screw it up. Give a mediocre idea to a great team, and they will either fix it or come up with something better. If you get the team right, chances are that they’ll get the ideas right.
  • If there is more truth in the hallways than in meetings, you have a problem.
  • Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.

The Afterword is a rather touching tribute to Steve Jobs – The Steve We Knew. Certainly paints a different picture from the major media. And Catmull should know as he worked with Jobs for over two decades.

I highly recommend Creativity, Inc. for school leaders interested in improving their practice. Commit the time to thinking about the ideas in this book and how they can improve your practice!

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Randy Ziegenfuss
I've retired from public education after 34 years, most recently as Superintendent. In addition to blogging at WorkingAtTheEdge.org, I co-host two podcasts at TLTalkRadio.org and ShiftYourParadigm.org. Learn more at https://workingattheedge.org/about/.
Randy Ziegenfuss
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Filed Under: Leadership

Comments

  1. Ross Cooper says

    June 18, 2014 at 8:36 pm

    Thanks for the post! I think that the bullet points towards the end of the book provide nice points of reference. I always find it fascinating that some of the best books on educational leadership don’t even mention education, more or less… I already purchased the book for two of the administrators in my district. Let me know if/how you end up using it at Moravian and/or Salisbury!

Trackbacks

  1. Mr. Kirsch's ICT Class Blog | Creativity, Inc. says:
    June 14, 2014 at 12:43 pm

    […] See on Scoop.it – Educational Books and Scholarly ArticlesI’ve just finished reading Creativity, Inc. by Ed Catmull, President of Pixar Animation and Disney Animation. This book is chock full of thought-provoking ideas for educational leaders at all level…See on workingattheedge.org […]

  2. Essentialism in a World of Nonessentialism | Working at the edge says:
    June 25, 2014 at 9:49 am

    […] reading Creativity, Inc. earlier this summer (blog thoughts here), I took a dive into Greg McKeown’s new book, Essentialism: The Disciplined Pursuit of Less. […]

  3. Don’t wait for things to be perfect… | Working at the edge says:
    May 10, 2015 at 8:04 am

    […] and creativity at Pixar Animation and Disney Animation written by President Ed Catmull. I shared a short post earlier when I read the book. The story of innovation and creativity at Pixar is inspiring, […]

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About Working At The Edge:

My name is Randy Ziegenfuss, and I'm a retired public school superintendent and a life-long educator with over 34 years experience developing a passion for teaching, learning, leadership and technology. <read more...>

I first came across the phrase working at the edge while learning about the work of Marzano, et al. School Leadership That Works: From Research to Results. In this work, the researchers define 21 responsibilities of the school leader, one being change agent. A change agent is defined as one who is, "...willing to challenge school practices that have been in place for a long time and promoting the value of working at the edge of one's competence."

Randy Ziegenfuss, Ed.D.

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